Perception is the process of recognizing and interpreting sensory stimuli. Learn the definition of perception, how it is related to the five senses, how it differs from reality, and the Role of Perception in Managerial Activities and Organizational Processes
Perception can be defined as our recognition and interpretation of sensory information. Perception also includes how we respond to the information. We can think of perception as a process where we take in sensory information from our environment and use that information in order to interact with our environment. Perception allows us to take the sensory information in and make it into something meaningful.
Importance of Perception:
Perception is very important in understanding human behaviour because every person perceives the world and approaches the life problems differentlyWhatever we see or feel is not necessarily the same as it really is. It is because
✓what we hear is not what is really said, but what we perceive as being said. When we buy something, it is not because it is the best, but because we take it to be the best. Thus, it is because of perception, we can find out why one individual finds a job satisfying while another one may not be satisfied with it.
✓If people behave on the basis of their perception, we can predict their behaviour in the changed circumstances by understanding their present perception of the environment. One person may be viewing the facts in one way which may be different from the facts as seen by another viewer.
✓With the help of perception, the needs of various people can be determined, because people’s perception is influenced by their needs. Like the mirrors at an amusement park, they distort the world in relation to their tensions.
✓Perception is very important for the manager who wants to avoid making errors when dealing with people and events in the work setting. This problem is made more complicated by the fact that different people perceive the same situation differently. In order to deal with the subordinates effectively, the‘ managers must understand their perceptions properly.
✓✓✓Thus, for understanding human behaviour, it is very important to understand their perception, that is,’how they perceive the different situations. People’s behaviour is based on their perceptions of what reality is, not on reality itself. The world as it is perceived is the world that is important for understanding human behaviour.